The e-cyclist project was aimed at avid car users who wanted to start cycling. Participants were given a bike and helmet to borrow for a period of time. Some 100 people participated in the 2014 project and 300 people in the 2015 project. The participants received health coaching via a blog and a health expert, and also contributed on a joint internet forum. The computer display on the bikes recorded the kilometres and the cyclist who had cycled the most was then voted as Cyclist of the Month and Cyclist of the Year.